Boldness and Creativity: My Key Messages
My brand is committed to being bold, creative and daring. The key message I want my brand to communicate is that embracing individuality, practicing creativeness and boldness can ultimately be the best decision you ever make. I want those around me and myself to take risks that lead to creating something new and different that effectively communicate any message it needs to.
Visual Language: A Fresh Take
My approach to visual language will focus on dynamic designs. I want unique typography and cohesive colors that leave an impression. I want the visuals to be able to portray the creative nature of my brand. I also want to communicate risk-taking in a way that is visually engaging and perfectly captures my key message. The entire Unwell Network created by Alex Cooper is one of my main inspirations in the way she approached her brand and visual language. From her hydration drink designs to the individuality used to represent the influencers and their podcasts under the network, I see creativity and inspiration all over.
Image or Type Driven? A Harmonious Approach.
I want my brand to have a balance between image and type. Even though I prioritize boldness, I don’t want my brand designs to look all over the place and unorganized. The typography will be sleek, modern and bold, while still being creative and daring (even if it isn’t super in-your-face). My image choices will be similar. I want color, visual metaphors, texture, depth and a message behind all my images. I want the creative combination of both to work cohesively to make a statement. LUSH is a brand that practices this well. They have very distinct typography that is paired with images and videos that promote their scents in a playful and creative way. Their packaging and the way they promote the products online through creative photos makes the brand stand out.
More Than Just An Aesthetic
As much as I want the visuals of my brand to have an aesthetic, fresh look, I also want the visual elements in my brand to have a deeper meaning. I want my images to portray confidence, and I want the combination of imagery and typography to create a brand that is easily recognizable and memorable. The images and typography should also hammer down on my message of embracing creativity and taking bold risks.
Assessing the Competition and How I Set Myself Apart
Analyzing my competition through my competitive analysis has shown me the talent from my classmates and professor, but also myself. Standing out and setting myself apart will require a unique strategy and approach. My competition may be able to excel in a number of ways, but practicing my key values and focusing on my key messages will without a doubt set me apart from my competition while still staying true to myself. I will need to work hard and thoroughly to create a brand and image that represents everything I am and everything I want in a distinct way. Analyzing my competition has motivated me even further to go the extra mile in order to ensure that my brand has encapsulated everything I want it to.