Do you ever think that media affects you in a different way than it does everybody else? You’re experiencing the second-person effect. Someone experiencing the second-person effect will respond to the daily news as if everyone else was also paying the same amount of attention to it (Glasser, 2009, p. 326). This blog post will …
Continue reading “The Second-Person Effect: The Power of Shared Influence”
Your favorite company is NOT immune to a PR crisis. A threat, unpredictable event or surprise can send an organization into crisis mode (Olsson, 2014, p.114). It could be a boycott, a product recall or the CEO saying something controversial. No matter what type of crisis it is, the brand’s reaction can determine the future …
Continue reading “Apology and Strategy: The Smart Ways For Companies Handle Mistakes”
Everyday we are surrounded by tons of information and media. That being said, that doesn’t mean that we are getting a balanced set of views and opinions of what’s going on in the world. There are a lot of factors that go into the information that we consume everyday such as our social communities and …
Continue reading “Rethinking How We Consume Media: Exposure Diversity”
In the last 10-15 years, there has been an increase in executive leaders of major organizations taking a public stance on social and political issues (Dodd, Supa, 2014, p. 1). Depending on how the company approaches taking their stance can also determine if the public perceives their efforts as authentic. There is a lot of …
Continue reading “Public Relations Meets Public Values: Corporate Social Advocacy”
In recent years, it seems like the politics we see in the news are almost always negative. There has not been a lot of positivity in politics recently, and this is largely due to not only the status of the country right now, but also how the news is being framed. The concept of negativity …
Continue reading “Framing Negativity: How News Can Shape Our Political Thinking”
Presenting a bunch of facts in a press release does not make it very memorable for the reader. It is important for PR professionals to be able to tell a story through their message. Creating an emotional response is one of the best ways for a message to stick. The amount of content we see …
Continue reading “Stories That Will Stick: The Secret to Meaningful PR”
In today’s world, it is almost impossible to go an entire day, or even half a day, without using some sort of technology. That might sound sad but it is our harsh reality. Interactivity and interactive features are more relevant than ever. An article titled “Effects of Web Interactivity: A Meta-Analysis” states “ The use …
Continue reading “The Relationship Between Humans and Our Machines: Diving into Interactivity”
A lot of people view public relations as a never ending cycle of cleaning up messes. In reality, a lot of good PR is about the art of predicting instead of reacting. Reacting efficiently to a crisis is still essential, but the act of predicting is essential too. This is where issues management comes into …
Continue reading “The Best Crisis Plan is Never Needing One! Thanks, Issues Management!”
What is news literacy? News literacy goes far beyond just being able to sniff out fake news. It is a concept that has been studied for many years and continues to develop due to social media and technology constantly evolving. The authors of the article “Defining and Conceptualizing News Literacy” state, “ we define news …
Continue reading “News Literacy 101: A Guide on How NOT to Get Fooled”
The Situational Theory of Problem Solving (STOPS) was created to dive deeper into the principles of the Situational Theory of Publics (STP). There are four main independent variables included in STOPS. They are: problem recognition, involvement recognition, constraint recognition, and reference criterion (Xuemei, et al, 2024). STOPS examines an individual’s situational motivation to acknowledge and …
