In recent years, it seems like the politics we see in the news are almost always negative. There has not been a lot of positivity in politics recently, and this is largely due to not only the status of the country right now, but also how the news is being framed. The concept of negativity …
Continue reading “Framing Negativity: How News Can Shape Our Political Thinking”
Presenting a bunch of facts in a press release does not make it very memorable for the reader. It is important for PR professionals to be able to tell a story through their message. Creating an emotional response is one of the best ways for a message to stick. The amount of content we see …
Continue reading “Stories That Will Stick: The Secret to Meaningful PR”
In today’s world, it is almost impossible to go an entire day, or even half a day, without using some sort of technology. That might sound sad but it is our harsh reality. Interactivity and interactive features are more relevant than ever. An article titled “Effects of Web Interactivity: A Meta-Analysis” states “ The use …
Continue reading “The Relationship Between Humans and Our Machines: Diving into Interactivity”
A lot of people view public relations as a never ending cycle of cleaning up messes. In reality, a lot of good PR is about the art of predicting instead of reacting. Reacting efficiently to a crisis is still essential, but the act of predicting is essential too. This is where issues management comes into …
Continue reading “The Best Crisis Plan is Never Needing One! Thanks, Issues Management!”
What is news literacy? News literacy goes far beyond just being able to sniff out fake news. It is a concept that has been studied for many years and continues to develop due to social media and technology constantly evolving. The authors of the article “Defining and Conceptualizing News Literacy” state, “ we define news …
Continue reading “News Literacy 101: A Guide on How NOT to Get Fooled”
The Situational Theory of Problem Solving (STOPS) was created to dive deeper into the principles of the Situational Theory of Publics (STP). There are four main independent variables included in STOPS. They are: problem recognition, involvement recognition, constraint recognition, and reference criterion (Xuemei, et al, 2024). STOPS examines an individual’s situational motivation to acknowledge and …
How many people would trust a news article if they knew it was written entirely by artificial intelligence? 5 years ago, that question may have sounded very dystopian, but today it has become our reality. AI can have many roles in media and journalism such as analytics, creative direction, or even writing entire articles (Thäsler-Kordonouri, …
Continue reading “AI Could’ve Written This Headline! Should We Let It?”
We see messages every day and everywhere. We see them in the news, advertisements and social media. Unfortunately, a lot of these messages may not be as authentic as they are made out to be. Organized persuasive communication (also referred to as OPC), is designed to influence our behaviors and our thoughts. As defined by …
Continue reading “Deception, Incentivization and Coercion: Manipulation in Today’s Media”
In public relations, there can be a crisis or a mega-crisis. There are multiple factors that elevate a crisis to a mega-crisis throughout global PR. A combination of political, social and economic factors work together to determine what can be classified as a mega-crisis (Yen, Salmon, 2017). An example that encapsulates a mega-crisis is the …
Continue reading “Crisis or Mega-Crisis? The Important Distinction in Crisis Management”
Strategic communication is essential in the world of public relations. That being said, public relations still tends to be excluded when organizational decisions are being made. Many practitioners and scholars agree that PR professionals need to play a part in creating organizational policy, instead of only focusing on creating effective messaging (Wilson, 2016b). PR professionals …
