Synergy is a complex concept. Synergy in media and business is the idea of using one medium to promote another in a way that successfully builds the business (Goodwin, 2016). Walt Disney is known to be one of the pioneers of utilizing synergy in terms of media. Disney was able to expand his brand across …
Continue reading “The Necessity of Synergy: Why Does It Work”
The effectiveness of public relations doesn’t solely rely on what a company externally shares. It can very much depend on how PR professionals manage the relationships that are on the inside of their organization. If PR teams don’t have a strong internal bond, an external team can often be brought in to make up for …
Continue reading “Want Better PR? Let’s Start From The Inside.”
About Me My name is Ciara Wolfe, and I am currently a senior at the University of Oklahoma who is a part of the 4+1 program offered by Gaylord College of Journalism and Mass Communication. Technically, this is the last year of my undergraduate degree and the first year working to obtain my master’s degree. …
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So what is PR Design? PR Design has been, by far, one of the most beneficial public relations courses I have taken during my time at Gaylord. PR Design as a class taught me a lot of beneficial design tips and took a deeper dive into the design choices the professionals make. I learned a …
Continue reading “Concept to Creation: How PR Design Helped Me With My Communication”
There are a lot of things that need to be considered when designing for digital. Whether it’s social media post, email campaigns or presentation templates, there are many different calculating design decisions that need to be made. Throughout the PR Design course I have learned a lot of tips and tricks, and plenty of advice …
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Full transparency: my experience with Photoshop was not the smoothest. It took me a while to get the hang of the tools and how to utilize them in the most efficient ways. The only Adobe platform I had experience with was InDesign, and I needed quite a bit of experimenting to get good at using …
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A crucial step to success is being able to identify your key stakeholders. Knowing who you’re trying to connect with and being able to understand their motivations and values is essential to creating messages that will resonate with them. In this post we will focus on two critical stakeholders: high school varsity softball players and …
First Impressions Count: Why Your Stationery Matters First impressions are super important in the world of PR. Crafting an image that accurately portrays your brand and who you are is vital to your career and future success! Your stationery can speak louder volumes than most PR professionals realize when they’re just starting their careers. Crafting …
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Boldness and Creativity: My Key Messages My brand is committed to being bold, creative and daring. The key message I want my brand to communicate is that embracing individuality, practicing creativeness and boldness can ultimately be the best decision you ever make. I want those around me and myself to take risks that lead to …
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My Mission: Boldness and Creativity My mission is to bring a unique perspective to everything I do. I want to embrace boldness and creativity. It is important to me to craft messages that are different and convey what I do and say in a way that’s fresh and new. Standing out and making an impression …
