The Essential Role of PR Research in Effective Planning:

PR Research: Effectiveness and Importance The dynamic field of public relations greatly depends on research to guide tactics and gauge effectiveness. This blog post covers effective practices in PR research and looks at a noteworthy campaign failure that was attributable to inadequate research. When public relations research is conducted correctly, bias should be eliminated and …

The Evolution of Propaganda: from World War I to Today

World War I and Propaganda Techniques The use of propaganda has been around for a long time and used through many different historical events. World War I (1914-1918) was unlike any war fought before, and the United States needed all the members throughout the nation to be involved in the war efforts (University Libraries University …

The Pioneer of Modern Public Relations: Ivy Ledbetter Lee

Ivy Ledbetter Lee’s Influence On Public Relations Ivy Ledbetter Lee (1877–1934) is known for his influential work in shaping the perception of public relations as well as standards in the career itself (Meade, 2020). Lee’s work in public relations is still highly regarded and used in the profession today.  “It was the creation of ethical …

The Importance of Media Law

According to the Oxford Reference, media law is the legislation through which governments regulate the mass media; including issues of censorship, copyright, defamation, broadcast law, and antitrust law. I learned a lot about media law this semester and did my own research outside of class as well. Media law is essential to keeping the peace …

Top 10 Horror Movies to Watch This Halloween Season

With Halloween approaching, I wanted to share the top 10 horror movies I have on my list to watch before October 31st! Horror is my favorite movie genre, so I would personally consider this to be a top-tier list. I’ve created the list with the idea that you start at #10 10 days before Halloween …