Designing For Digital: Social Media, Email and Presentations

There are a lot of things that need to be considered when designing for digital. Whether it’s social media post, email campaigns or presentation templates, there are many different calculating design decisions that need to be made. Throughout the PR Design course I have learned a lot of tips and tricks, and plenty of advice …

My Photoshop Journey: My Experience and Lessons Learned

Full transparency: my experience with Photoshop was not the smoothest. It took me a while to get the hang of the tools and how to utilize them in the most efficient ways. The only Adobe platform I had experience with was InDesign, and I needed quite a bit of experimenting to get good at using …

Let’s Understand Our Stakeholders!

A crucial step to success is being able to identify your key stakeholders. Knowing who you’re trying to connect with and being able to understand their motivations and values is essential to creating messages that will resonate with them. In this post we will focus on two critical stakeholders: high school varsity softball players and …