Designing to Connect: What I Learned About PR Design

What Is PR Design and Why It Matters PR design is all about making sure your message isn’t just heard, but actually seen and felt. It’s not about creating the most perfect, polished visual; it’s about making visuals work for the message you’re trying to communicate. Whether it’s a flyer, a newsletter, or a social …

Designing for Digital

Designing for digital is a whole different ball game compared to print, and I’ve learned a lot while creating social media posts, email campaigns, and presentation templates for my client, OU Admissions and Recruitment. The key to digital design is understanding the unique characteristics of digital spaces, what engages your audience, and how tools like …

Finding the Right Fit: Understanding OU’s Target Stakeholders in Recruitment

When it comes to college recruitment, it’s not just about reaching students—it’s about reaching the right students with the right message. OU Recruitment Services has one main goal: to connect with prospective students in a way that speaks to their goals, interests, and concerns. But to do that effectively, we have to get specific. Who …

Collateral Design 101: The Best Practices for PR Students

Designing collateral materials—like business cards, letterheads, and envelopes—might sound like a simple task, but there’s way more that goes into it than just throwing your logo on a page. As PR students (and future professionals), we’re responsible for creating materials that speak to our brand, and trust me, it’s important to get it right. After …

Crafting My Communications Strategy

In PR, standing out isn’t just about making noise—it’s about making an impact. With so many talented professionals in the industry, I know I need to build a brand that’s not only memorable but also meaningful. My strategy? Authentic storytelling, genuine connections, and a strong sense of purpose. Here’s how I’m bringing my brand to …

Building My Brand: Standing Out with Purpose

Creating a Brand That’s True to Me In a world where everyone is trying to be unique in some type of way, personal branding is essential. Especially as a PR practitioner, where connections and perception matter, how I present myself can profoundly shape the opportunities I get and the impact I make. But instead of …

Creating PR Designs with Adobe InDesign and Canva: What I Learned

As a PR pro, getting your message out with eye-catching publications is key. For my Typesetting Assignment, I dove into Adobe InDesign. I am used to using the design tool, Canva, for all my designs, but through this assignment I learned a lot about the different utilizations for each when it comes to creating awesome …

Typography: Why Fonts Are More Than Just Pretty Letters

Let’s talk about typography—the unsung hero of design! You might think it’s just about picking a cool font, but it’s so much more than that. Typography is basically the secret sauce behind how we read, feel, and connect with written words. Every letter, every space, and even how text is arranged can totally change the …

In a Crisis, Apologize First and Then Take Action

In crisis communication, the principle of apologizing first and then taking action emphasizes the importance of immediately acknowledging mistakes and expressing genuine remorse before taking corrective steps. A PR Week article states, “in a crisis situation, companies should try to act like human beings, especially when it comes down to addressing the human needs of …