In today’s fast-paced, highly digital world, PR professionals have a wide array of channels and tactics to utilize. These channels are categorized into four main types: Paid, Earned, Shared, and Owned (PESO) (Moore, 2024, “Public relations planning”). Among these, earned media stands out as the most essential for PR professionals. This type of media is …
Author Archives: Desi Abney
The Importance of Experiential Diversity in Public Relations
In public relations, experiential diversity refers to the range of experiences, backgrounds, and perspectives that individuals within an organization or industry bring to the table (Mud, 2021). This encompasses differences in ethnicity, socioeconomic background, education, career experience, cultural exposure, and personal interests. Experiential diversity is essential in PR because it enables organizations to better understand …
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Edward Bernays: The Father of Public Relations
Edward Bernays, also frequently referred to as the “Father of Public Relations,” was a pioneering figure in the developing modern public relations practices. Bernays significantly shaped the public relations field through his innovative ideas on media influence, persuasion, and shaping public opinion. His work, was deeply rooted in psychology, and had a profound influence on …
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The Media Ethics Issue of Defamation
This semester in my JMC-1013 course, I have learned a bunch through the many readings that have been part of this class. One topic that I have gained a better understanding of throughout this semester is the media law and ethics issue of defamation. This is a topic that is crucial for journalists and any …
My Advertising Major Decision
I am a sophomore advertising major. Choosing my major was super hard, and even though it is only my third semester here at the University of Oklahoma, I have already changed my major a handful of times. I ended up deciding on public relations, and then this fall semester I changed it again to advertising …
My Top 5 Halloween Costumes from 2023
This October, there have been handfuls of Halloween parties and activities going on. I have seen a lot of amazing costumes so far, from movie characters to celebrities, it has been clear that everyone definitely did their Halloween homework and prep. With Halloween night coming up, I am sure the costumes will be on point. …
The Israeli Genocide Wages On
On October 7th, 2023, news struck the world that there had been a large-scale attack on Israel. The group behind this attack is the Palestinian terrorist group called Hamas. This attack was devastating, and many civilians lost their lives. Human Rights Watch writes that, “this led to Israeli counterstrikes that killed hundreds of Palestinians.” Since …
The Basic Anatomy of a Quality Film
What makes a quality film? This question is debatable, and people have various different opinions on what actually makes a film good. In my opinion, a quality film is one that contains a good blend of various elements that work together to create a memorable cinematic experience. The core of a good film is usually …
Oprah Winfrey: My Inspiration
Who is Oprah Winfrey? To many, Oprah is an internationally loved talk show host. While this is definitely a true statement, Oprah was much more than this to me when I was growing up. I am an African American woman who was adopted into a white family when I was eighteen months old. With these …