So… what were YOU doing on December 18th, 2022? If you’re anything like me, and you have a love for sports, then chances are that wherever you were, you were watching the 2022 FIFA World Cup Final!
What a match that was; the biggest event on the biggest stage in all of sports – with 1.5 billion estimated viewers (Sports Illustrated). It did not disappoint! It was a game whose momentum maintained a constant state of flux, going right down to the wire – through full-time, through extra-time, and ending with a penalty shootout. Beyond that, for many of us fans around the world, and likely for some of the players as well, it was seen as a battle within a battle. France, the 2018 World Cup champions, looked to defend their title against 2014 finalist, Argentina. Meanwhile, Mbappé the promising, young French talent sought to usurp the throne of arguably the greatest player in the history of football/“soccer”, the Argentinian, Lionel Messi.
When it was all over, and the Argentinian anthem played triumphantly to background of French sobbing and swear words, and Lionel Messi finally hoisted the most elusive trophy of his illustrius career, this significant moment in sports history was photographed and posted on his Instagram page for all his 426 million followers to celebrate. And that they did, this post became an “instant classic” in the digital space, as users all across the web banded together to share the post, like the post, and urge others to do the same.
Within just a few days of its publication on December 18, 2022, Lionel Messi’s Instagram post captioned, “CAMPEONES DEL MUNDO!!!!!!!” – or “World Champions!”, in English – amassed so many likes, that it actually surpassed the infamous “World Record Egg” Meme (another digital classic with 59.4 million likes) to become the single most liked post on the platform.
Today, it stands at an astounding 75, 105, 730 likes on Instagram, and remains both the record holder for most likes, and a testament to the power and reach of the internet and more specifically, social media in today’s society.
Here’s a crazy idea: maybe we can harness some of that power, and make this the most commented post on my blog page? What do ya say? 😉