Jack Taylor

I believe that access to medical information should be free and easy to access to everyone in the world. That’s why the understanding of the ethnic and religious and social factors that influence vaccine views is important to begin. In some communities, many people believe misinformation that vaccines cause infertility and are part of government conspiracies. Trusted local figures such as religious leaders or community influencers can be partnered with by PR professionals in order to deliver accurate information and combat this. Using ethnically appropriate language and metaphors is guaranteed to adjust the message with the audience’s beliefs and values and this promotes trust while reducing skepticism. With the recent Covid-19 outbreak in 2020 Vaccine literacy is something everyone around the world should be educated on. With timely and accurate information from trusted sources should be a global standard.

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Medical Media

Secondly, it can be noted that social media platforms are leveraged as tools for education and engagement, which can help increase vaccine awareness on a global scale. Tailoring content for different platforms and ethnic contexts such as using WhatsApp in South Asia or WeChat in China guarantees that the message reaches the right audience because it considers local preferences and communication styles. PR campaigns must include visuals and narratives that reflect the community’s variety and help people see themselves in the solution. A balance exists between global consistency and local customization. The message that vaccines save lives stays the same and we must respect local nuances in how we share it. A successful UNICEF campaign in Nigeria used customary storytelling to educate people about polio vaccination and it effectively overcame local resistance and misinformation while it promoted partnerships with global organizations like the WHO and local NGOs to improve credibility and reach. These collaborations secure PR. Science backs the campaigns and populations are specifically tailored to them, which increases the likelihood of behavioral change.

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Medical Awareness

Continuing evaluation of campaign effectiveness is important because it allows organizations to make informed adjustments that can improve overall success and achieve desired outcomes. Refining strategies can occur by using feedback from local communities and this can help make messages more impactful over time. Vaccine hesitancy poses a global challenge, and it requires communication strategies that are sensitive to culture. Empathy, adaptability, and knowledge must be shown by PR professionals, and their campaigns must relate with varied populations while ethnic barriers are addressed. They can importantly contribute to improving public health outcomes worldwide by doing this and working together.

Keywords: Vaccine, Community, Communication, Health. References:

Akbar, R. (n.d.). Ten health issues who will tackle this year. World Health Organization. https://www.who.int/news-room/spotlight/ten-threats-to-global-health-in-2019

Larson, H. (2016, September 16). The state of Vaccine Confidence 2016: Global insights through a 67-country survey. EBioMedicine. https://pubmed.ncbi.nlm.nih.gov/27658738/

The PRovoke Media Podcast. (2024, January 14). Health Care News Podcast. Apple Podcasts. https://podcasts.apple.com/us/podcast/health-care-news-podcast/id354139779

World Health Organization. (n.d.). Global Vaccine Action Plan Monitoring, Evaluation & Accountability: Secretariat Annual Report 2020. World Health Organization. https://www.who.int/teams/immunization-vaccines-and-biologicals/strategies/global-vaccine-action-plan

When reviewing the multiple PR tactics, I feel that paid is definitely the most important for various reasons. Other tactics like earned, shared, and owned are also important but are not as critical so succeed in as paid. When you pay for an advertisement or advertising space you have created a risk for the brand and product. If the advertisement were to flop and not connect as well as anticipated with the audience, it could cause damage to the brands image. With paid media you are taking your value and putting it on display for potentially millions of people to see and judge. That is why I believe paid media is the most critical tactic public relations professionals could use. A great example of this was the Coinbase commercial used in the 2023 Super Bowl. The Ad itself was very simple, it was a black background with QR code that was flashing changing colors. The QR code led viewers to the Coinbase website where they offered free bitcoin. The AD brought in around 20 million viewers and cost Coinbase a whopping 14 million dollars to televise. 

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Tactic Examples

Earned media in my opinion is out of control of a company or brand to influence. Earned media comes after you have already created your product and shown/given it to the masses. An example of earned media is a shoutout that someone gives on their personal platform praising the need or service a business provided. I think that shared media is successful for a company to have once they have their roots deep in a community with a strong niche for sharing their content. I think that Spotify does an amazing job of this each year. They give their customers the ability to share their listened to music with their communities which in return unites people around the Spotify app. Owned media I think is also very critical for a company to have going for them because it allows their fans/customers to see more than just the product they are buying. I think a great example of this is Red Bull, the energy drink company. At face value they are just a company that sells energy drinks in cans across the world. But behind the scenes they are an extreme sports sponsor for athletes all around the world in various sports such as skateboarding, motocross, skiing, snowboarding, BMX, etc. They use this owned media by posting it to YouTube for their supporters to watch. This is very critical for a company or brand to use because it adds a layer of depth to the personality a company needs to be ultimately successful long term.  

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Keywords Social media, Community, Engagement, Strategy. References:

USA Today Sports. (2024, February 13). Coinbase Superbowl Commerical. YouTube. https://www.youtube.com/watch?v=eIUD_NE1BDo

Web player: Music for everyone. Spotify. (n.d.). https://open.spotify.com/

YouTube. (n.d.). Red Bull. YouTube. https://www.youtube.com/user/redbull

In this new age of technology everyone is connected at the press of a button, whether you are in the United States or across the globe in China. Worldwide anyone connected to the internet can see and learn about various situations going on in the world. I think this comes with its own advantages and disadvantages. For one advantage it allows us to give and receive information much quicker allowing us to stay on top of the subject at hand. However, with everyone hyper focusing on this one topic it can create an unneeded amount of attention. This attention can bring people who “troll” or take advantage of the situation for their own personal gain. When in reality it was never any of their business to begin with. I think each human is entitled to their own opinion. However, this doesn’t mean each opinion should be taken seriously. I think personally for me I am a follower of the ongoing news from the war in Eastern Europe with Ukraine and Russia. This being said I do not think the UN or any sort of government in Europe should listen to what I personally think should happen. They should be able to make their own decisions for their people. This idea that everyone should agree with the actions and statements made is something I believe to be false. It is up to the people who face the struggles who should determine how the struggles are faced.

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Modern Propaganda

I think that the tactics used in the media today are very shallow. To me it feels that most of the large media outlets are all just fronts for political campaigns. When I turn on Fox News it is all new about how positive the Republicans are and how bad the Democrats are, then when I turn on CNN it’s vice versa. It feels as if there is no neutral party who is going to give the people the news at face value with zero bias. I think the podcast did a great job of explaining the history of PR and political marketing. How the actual word “Propaganda” originated from the Catholic church as a way of spreading the gospel. Then how it was used during the world wars as a way to deface the enemy as cruel and evil people. I think that this idea of painting your enemies worse than they really are to make yourself look better has been going on for hundreds of years. To me it almost feels like a natural human reaction we have. That feeling of rivalry or competition. 

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The Godfather

E. Bruce Harrison grew up in Alabama in the 1930s. As he got older, he began to grow interested in working at the local newspaper. In high school Harrison reported on the school’s sports teams. He continued this into college at the University of Alabama where he would become the lead editor of the school’s newspaper. After college Harrison worked as a political reporter in Georgia. After some time, he got the opportunity to head to Washington to work for one of his friends who had been elected to Congress. He would go on to grow his skills in public relations working as a press secretary. In the early 60s Harrison got another opportunity to actually campaign with John F Kennedy. This fully launched Harrison into the realm of political public relations. Just before the “period of protest and empowerment”. 

The E. Bruce Harrison Company

Eventually E. Bruce Harrison started his own company for public relations specifically focusing on the environmental side. At this time many large companies were in need of this exact thing, which was a driving reason to the success of Harrison. With Harrison’s public relations tactics he was able to divert a lot of negative backlash on lots of companies in the energy business specialty. He was considered the middleman between the large companies and the environmental activist groups, another reason why he is considered as the founder of corporate social responsibility today. He definitely saved a lot of people’s jobs and possible careers. Although today many people see Harrison’s tactics as cheap and misleading claiming his company would create front groups to shut down legislative action. 

I personally think that Harrsion did make some sketchy and probably unethical decisions when he was running his company. I want to believe he made the right decisions but with how things go with large companies in Washington especially the ones with a lot of money. It doesn’t blow my mind that Harrison got the reputation he has. I think his influence in public relations regarding environmental problems for large companies is seen today. Almost every company today has a designated team for these exact situations. I would say environmental activists today are still as prominent if not more today than ever for the on-going issues around the world. Whether it’s air pollution, deforestation, plastic, or global warming. Companies are still using Harrison’s tactics today in stopping laws to pass to save companies from either going out of business or getting in legal trouble. 

I believe that the author of the Daily Me got most of it correct with a few things that could be altered. Enculturation I would say is definitely prevalent in today’s society. But it varies from person to person. I agree with the examples of asynchronous and synchronous communication styles. The idea of Narrowcasting I believe is real and is used in social media. An example of this are algorithms that push certain content to certain demographics of people. The Echo chamber effect is definitely spot on, many media outlets today are forms of echo chambers. In the text the definition says they are views that challenge are own are easily excluded, ignored or left unexplored.  People want to see and hear what they believe to be right. These echo chambers only grow in size. Which leads people deeper into what they believe. I agree with the Disneyland effect. Much of what you see online today is not real and does not translate to real life. Leaving people with these ideas that are just unrealistic. The artificial crocodile effect I somewhat agree with. Saying that “some” people are attracted to the fake over the real is something I believe more. The popularity effect is one thousand percent real. Many people who are in the Gen-z and late Millennial age range I would say are affected by this. Although on the other side of the polarity effect things can actually be accomplished through popularity. An example of this are brand deals and sponsorships. Companies will endorse popular people with a following to promote their product or service. Just recently the NCAA allowed for their athletes to sign deals using their likeness to make money. Now you see companies going after popular athletes like Shedeur Sanders the son of popular football star Deion Sanders. Who recently starred in a KFC commercial.

For this blog post I will be discussing why I have chosen Advertising as my Major to study here at OU. What made me want to pursue Advertising was the idea that I could make an impact on someone. That I could influence or persuade someone into believing in something. That something for me is the Oklahoma City Thunder. I want to be the head of Advertisement for the team. I think this is important because it is the way the team presents itself and shows the rest of the world who they are, and what they are all about. 

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For its entire existence OKC has been considered a small market team. OKC is currently ranked the third smallest market out of all thirty teams in the NBA. That means the NBA recognizes that less people in Oklahoma care about what’s going on with the Thunder than a team like the Miami Heat who are considered a big market team. There are of course other factors that go into determining a team’s market size like population and the size of the city where the team is located. I want to reinvent the way advertisement is done currently in the NBA. Currently I feel like the Thunder aren’t tapping into the potential they have in front of them. OKC has so many young stars on the team that will have a tremendous impact for years to come. Recently the starters were invited to be on the cover of popular sports magazine Slam.

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Each player brings their own style on and off the court, capturing that and being able to show others is something I believe is an important aspect to the story I want to tell. I believe that with the right amount of interest from advertisement I could change the basketball scene here in Oklahoma.

10. The Reese’s is a candy for both chocolate and peanut butter lovers to meet together to form a formidable option for the Halloween top ten treats.

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9. The King Size Crunch bar late on Halloween night can never go wrong. With the crisped rice inside of the bar it offers a texture unlike many chocolate bars.

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8. Bit O Honey was something I grew up enjoying, my parents would always get me a Bit O Honey on Holidays and as a treat. Definity something I look out for on Halloween.

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7. Mike and Ike’s are somewhere between a gummy and a hard candy. Mike and Ike’s offer an extensive range of flavors. With boxes of them that are tropical, sour, and the original flavor.

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6. Twizzlers is a candy I’ve always seen as its own kind of candy, and it technically is being a licorice. I think Twizzlers are good, but I don’t know if I can call them a top five candy.

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5. Skittles starting off the top five with a classic. Skittles like Mike and Ike’s have a variety of flavors. My favorite are the tropical skittles in the light blue package.

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4. At number four I have to give it to the most notorious Halloween candy there is, the candy corn. If there’s one candy, you know you’re going to see on Halloween it is the pumpkin shaped candy corn. 

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3. For number three I have to go with the Double Bubble sour gum. Growing up I was excited to chew sour gum because my cousin and I would see who could chew the most before giving up.

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2. The Milkyway chocolate is my favorite type of candy bar to have. The soft chocolate mixture with the caramel is truly something special. For the real lovers of the Milkyway they know about the dark chocolate Milkyway which I think is way better.

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1. The number one treat on Halloween is peanut M&M’s. The sweet and salty combo of M&M’s is undoubtedly the best of any candy. I have probably consumed over a million M&Ms in my days and will continue to devour peanut M&M’s until the end of time.

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For this blog post I will be talking about the current conflict going on in the Middle East more specifically the Gaza strip. Located on the coast of the Mediterranean Sea Gaza it has roughly three million people living inside the city. Due to its large population the destiny of Gaza is very extreme.

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Reports from various news channels say that the terrorist group known as the Hamas are committing violent crimes against innocent people such as women and children. This area of the Middle East is known to be very religious to both the Israelis and Palastines. As the people of Israel are Jewish and the people of Palestine are mostly Muslim. It is very sad to see for most of my life a current state of war and violence going on in the Middle East as many of these countries are very beautiful and have rich culture that dates thousands of years old. 

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For this second blog post I will be discussing what makes a quality film in my opinion. To start you need to know what kind of movies I think are quality. I enjoy movies such as Harry Potter, Star Wars, and the Marvel movies. These are all movies that I had the pleasure of watching growing up and when new ones came out, I got to go see them with my family in theaters. A big reason why I believe these are quality movies is because of the memoires I have connected to them. The nostalgic feeling I get when I watch them again has me coming back every year. I will never forget seeing the 2015 Star Wars: The Force Awakens, with my entire family on Christmas Eve.

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 But that’s only part of the reason I think these movies are quality films. An aspect often overlooked in movies such as these, is that these movies create their own worlds where stories are always being told. An example of this in the Marvel Universe is the character Loki first introduced in 2011 in the movie Thor as a side character to the story. Now in 2023 now twelve years later on Disney’s streaming service, Loki has his own TV show airing its second season and is a fan favorite. It’s amazing to me how these universes have the potential to never end because of how the stories are told. It would really blow my mind if one day I took my very own kid to the movies to see whatever new story is being told in the Harry Potter world. 

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For this first blog post, I will share how Will Ferrell inspires me. Will Ferrell the comedian, actor, student, father and so much more has inspired me in many ways. As a kid, I always wanted to make people laugh. Some of my first memories of Will Ferrell are sitting at my grandma’s house with my cousins watching Elf during Christmas time. There is something about Will with each of his characters they believe they are the best at what they do no matter what happens to them. For example, Wills’s character in Talladega Nights believes he’s the best Nascar driver, in Anchorman he’s the best news reporter, and in Blades of Glory the best ice skater. I believe a character trait that Will has inspired me with unknowingly is self-confidence.

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Will continues to inspire with his talents today as a cast member of the 2023 summer sensation Barbie movie. Outside of the Hollywood movies he stars in he keeps himself busy with many side projects like charity with Our Story – Cancer for College. Will is a large sports fan mainly of the teams located in California such as the L.A Lakers, Kings, and USC football team his Alma mater. Will graduated in 1990 with a degree in sports information. Recently he returned in 2017 to give the commencement speech to the graduating class. Where he told his story of how he was inspired to become the person he is today.

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By “trusting your gut, throwing darts at the dart board, and never listening to the critics, you can figure it out”. A quote I try to live by from Will. I believe Will has a superpower only so few have in this world. The power to raise one’s spirits as high as humanly possible. I hope to one day follow in the footsteps of Will Ferrell by making people smile and giving back to my community.