This article by Lukas Shaw talks about how Adam Cononver dives into the growing concerns surrounding artificial intelligence and its potential to disrupt the Film/entertainment industry, particularly in the context of Hollywood’s ongoing Labor dispute, Conover, who is considered to be a comedian and writer, explores how AI being used by studios is seen as a threat to the livelihoods of writers, actor and other creative in Hollywood. Through interviews with many professionals and labor representatives, Conover illustrates the fear that AI might replace human jobs, from scriptwriting to acting. He also discusses how these concerns have contributed to one of the largest labor disputes in Hollywood in decades(Shaw). Conover, a prominent figure in both comedy and Hollywood, provides a comprehensive overview of the conflict between the entertainment unions and the studios. His insights are grounded in the economic realities of streaming, where profits have gone down, and AI promises to reduce costs for production studios. I will be using this article primarily to examine where the lines became blurred between technology, labor rights and intellectual property, especially how the advancement of AI might shape the future of creative professions in Hollywood. Conover’s exploration of the existential crisis faced by writers and actors due to AI will help contextualize my research on how new technologies disrupt traditional industries and labor markets(page 1). This article offers an important lens through which I can view the changing dynamics of the creative world economically, highlighting both the promises and dangers of AI in the film industry(page 1). According to Conover AI is not just a tool but a potential job destroyer which is a critical perspective that I will use in my analysis of what AI will do to jobs in hollywood. Although my main point is AI causing a decrease in human jobs in Hollywood, the way conover discusses the surrounding consent, control and intellectual property rights interest me to use it as a tool to further my analysis.
- SHAW, L. Artificial Intelligence. Bloomberg Businessweek, [s. l.], n. 4792, p. 32–35, 2023. Disponível em: https://research.ebsco.com/linkprocessor/plink?id=b5b9a1b7-3198-3881-b079-e439719fa394. Acesso em: 6 mar. 2025.
2.) This article explores the growing influence of generative AI in Hollywood, focusing on the tension between traditionally filmmaking practices and technological advancements reshaping the industry. The author Peter Suderman begins by using Tom Cruise’s famous insistence of performing his students as in Mission impossible to symbolize Hollywood’s resistance to digital effects and AI. He talks about how Crusie being considered “no digital Tom” reflects a larger fear from those in the industry about the potential of AI replacing real people, particularly actors and writers(page 1). The article also highlights the 2023 writers and actors strike, which were fueled by concerns over AI potentially taking everyone’s jobs and them being paid lower wages. The screen actors and writers of America stood against those who were trying to use AI to manipulate actors and create scripts without human input. The article goes on to discuss the contrasting response to AI, noting that while many in Hollywood fear job loss, AI is also seen as a useful tool, especially for organizing and structuring screenplays. The author cites predictions from industry figures like Jeffery Katenbery(page 1), who anticipates that AI will drastically reduce the cost of animated films and other higher production. Suderman then dives into how AI might change the power dynamic within Hollywood; many people will lose their positions of power. This article is crucial for undertaking the current debate surrounding AI in the film industry, particularly its impact on labor, creativity and accessibility. It provides a more nuanced perspective on bothe the challenges and opportunities that will happen when AI is further introduced into the industry. Although my interest is more focused on the disadvantages of AI, having articles that will be able to contrast my research on how AI could shape the future of filmmaking, especially when it comes to cost, autonomy for independent filmmakers and the future creative work that will come in hollywood.
- SUDERMAN, P. AI Is Coming for Hollywood’s Jobs. Reason, [s. l.], v. 56, n. 2, p. 66–71, 2024. Disponível em: https://research.ebsco.com/linkprocessor/plink?id=b2eaa3ff-ae0d-338a-860f-ebbea499d8bf. Acesso em: 6 mar. 2025.
Citations:
Works Cited
Cho, Winston. “Hollywood Jobs Most At-Risk From AI.” The Hollywood Reporter, 30 January 2024, https://www.hollywoodreporter.com/business/business-news/ai-hollywood-workers-job-cuts-1235811009/. Accessed 5 March 2025.
Chow, Pei. “Necsus.” Ghost in the (Hollywood) Machine: Emergent Applications of Artifical Intelligence in the Film Industry, vol. 9, no. 1, 2020, p. 22. Google Scholar, file:///C:/Users/savan/Downloads/content.pdf. Accessed 05 March 2025.
Davenport, Thomas H., and Randy Bean. “The Impact of Generative AI on Hollywood and Entertainment | Thomas H. Davenport and Randy Bean.” MIT Sloan Management Review, 19 June 2023, https://sloanreview.mit.edu/article/the-impact-of-generative-ai-on-hollywood-and-entertainment/. Accessed 5 March 2025.
CAMPBELL, A. B.C. film and TV industry divided on future use of AI: Some unions are calling for stricter regulations, while others look to navigate adoption. Business in Vancouver, [s. l.], n. 1838, p. 11, 2025. Disponível em:https://research.ebsco.com/linkprocessor/plink?id=4745caa3-a77f-3e05-94e0-405c1f6913da. Acesso em: 6 mar. 2025.