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The Home Stretch to PR Design

May 5, 2025Shelby McAfee

Mastering PR Design: Tools, Tips, and Reflections from the Field In the fast-paced world of public relations, design isn’t just about making something look good, it’s about making sure your message lands. PR design is the strategic use of visual… Continue Reading →

Uncategorized adobe, Canva, Final design

Designing for Digital: What I Learned About Reaching Real Students

April 25, 2025Shelby McAfee

When designing digital content, it’s important to consider who you’re talking to. For this project, I focused on two key students in my community: Emma, a 21-year-old transfer student majoring in biology, and Alexis, an 18-year-old first-generation college student. Both… Continue Reading →

Uncategorized Canva, Designing for Digital, MailChimp, Presentations

My Take on Adobe Photoshop

April 7, 2025Shelby McAfee

When I first started learning Adobe Photoshop tools, I was taken aback by how many tools, layers, and shortcuts there were to add to a design element. I have since learned how to use Photoshop and now know how important… Continue Reading →

Uncategorized direct mail, photoshop, stakeholders

Finding the Right Students: Diego and Emma’s Stories

March 13, 2025Shelby McAfee

Finding the Right Students: Diego and Emma’s Stories When bringing new students to a college, we must know who we’re trying to reach. Not every student is the same; different people need different things from a school. That’s why I… Continue Reading →

Uncategorized stakeholder

BTS of Building My Brand

March 7, 2025Shelby McAfee

Creating Effective Collateral Material: My Guide to PR Design In public relations, crafting compelling collateral materials is essential in building my brand identity. Whether it’s a business card or an envelope design these pieces communicate my message, values, and professionalism.… Continue Reading →

Uncategorized Collateral material, design, public relations

A Communications Strategy You Want

February 17, 2025Shelby McAfee

My brand is built on authenticity and determination, setting me apart in a competitive PR landscape. I am not just selling myself—I am positioning myself to outshine my peers through ambition and a relentless drive for success. Photo: Pintrest Visually,… Continue Reading →

Uncategorized authentic, myself, research

I am your next hire.

February 12, 2025Shelby McAfee

In the fast-paced world of Public Relations, standing out is not just an advantage—it’s a necessity. As I step into this competitive industry, I am not just another candidate; I am a brand, a force of determination, and a storyteller… Continue Reading →

Uncategorized research

Which PR Tool Best Fits You?

February 5, 2025Shelby McAfee

According to Google, PR professionals rely on two powerful tools: Prowly and BuzzStream. While I’m familiar with BuzzStream, this is my first time learning about Prowly. After exploring both, I’ve identified some key differences between the two platforms. Here’s how… Continue Reading →

Uncategorized data, platforms, relationship, tools

The Visual Language of Words

January 30, 2025Shelby McAfee

What is Typography?  Whether you are reading an article on your phone, skimming a book, or scrolling through a website, you are constantly digesting words.  Typography is all around you. It involves all types of font styles, structure, and appearance.… Continue Reading →

Uncategorized fonts, serif, typography

Promoting Fun with Airbnb’s “Live There” Campaign

December 2, 2024Shelby McAfee

Travel is about more than just seeing new places—it’s about experiencing life from a new perspective. In today’s world, where every trip can be captured and shared instantly on social media, travelers are increasingly looking for experiences that are authentic… Continue Reading →

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