Hi, I will be writing about everyday lifestyle and fashion.
I hope you all enjoy what I have to share!
Shelby McAfee
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Promoting Fun with Airbnb’s “Live There” Campaign
Travel is about more than just seeing new places—it’s about experiencing life from a new perspective. In today’s world, where every trip can be captured and shared instantly on social media, travelers are increasingly looking for experiences that are authentic… Continue Reading →
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Nike’s Transpercey Spares Them Of Defeat
This summer, Nike released an ad campaign that unexpectedly sparked a debate: the “Exclusivity Controversy” ad. The ad was marketed to celebrate high performance and elite sports culture and highlighted athletes in their fields. However, it struck a nerve among… Continue Reading →
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The efficacy of various strategic tactics represented in the Barbie movie.
The recent Barbie movie release proved to be a cultural phenomenon, not just for its box office success but also for its innovative PR campaign. Using the PESO model—paid, Earned, Shared, and Owned media—the campaign effectively engaged audiences, built excitement,… Continue Reading →
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