A Communications Strategy You Want

My brand is built on authenticity and determination, setting me apart in a competitive PR landscape. I am not just selling myself—I am positioning myself to outshine my peers through ambition and a relentless drive for success.

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Visually, I embody a polished, modern aesthetic with a bold yet refined touch. My visual language reflects clean typography, striking yet sophisticated colors, and unique layouts that reinforce confidence, professionalism, and innovation.

A balance of typography and imagery is crucial to my brand. My typography displays clarity, modernity, and strength, while my imagery conveys collaboration, strategic thinking, and attention to detail. Every element is carefully designed to showcase my personality and expertise.

I aim to include trust, credibility, and forward-thinking strategy, ensuring that hiring managers see me as a PR professional who delivers results while staying true to my authentic self.

With my competitors being fellow PR students, I differentiate myself by taking a strategic and intentional approach. I don’t just follow industry trends—I analyze what others are doing and identify the gaps they overlook. By filling these gaps, I position myself as a unique and indispensable asset in the PR industry.

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Through my competitive analysis of my classmates, I’ve noticed that some are bold risk-takers, others emphasize diversity and inclusivity, and many have more experience than I do. While I admire their strengths, I know I can fill the gaps they leave behind.

I’m not just a risk-taker—I’m a strategic one. I carefully analyze situations, ensuring that every move I make leads to real, measurable results. I don’t just acknowledge diversity—I create it into meaningful, inclusive storytelling that connects brands with a wider audience in an authentic way. And while some may have more experience, that doesn’t count me out. Experience can sometimes mean being stuck in traditional ways, while I bring a fresh, adaptable approach that keeps brands ahead of the curve.

Shelby McAfee