This summer, Nike released an ad campaign that unexpectedly sparked a debate: the “Exclusivity Controversy” ad. The ad was marketed to celebrate high performance and elite sports culture and highlighted athletes in their fields. However, it struck a nerve among… Continue Reading
The recent Barbie movie release proved to be a cultural phenomenon, not just for its box office success but also for its innovative PR campaign. Using the PESO model—paid, Earned, Shared, and Owned media—the campaign effectively engaged audiences, built excitement,… Continue Reading
In the growing landscape of diversity, equity, and inclusion (DEI), understanding the different forms of diversity is crucial for fostering inclusive environments. In the podcast episode featuring Tru Pettigrew, the conversation centered around the three forms of diversity: identity, neuro,… Continue Reading
Public Relations has influenced the careers of the founding fathers for better or worse. Drilled season three, episode three shows just one of the techniques that best describes the transition from the past to the present. Providing funding to a… Continue Reading
People are struggling to protect their personal information in the digital age, which has made the media law issue of online privacy more and more pressing. A careful balance must be struck in this complicated legal environment between upholding people’s… Continue Reading
The vastness of the field of public relations is why I chose it. It is a starting point for a wide range of career options, and this industry will continue expanding. I intend to make a difference in the world. I… Continue Reading
As the Halloween season approaches, it is time to get into the mood for spooky fun! From the costumes, decor, pumpkin carvings, and all the trick-or-treaters, it is a time for celebration. A few beautiful ways to welcome fall are… Continue Reading
Rockets launched from the Hamas towards Israel on October 7, 2023. Picture from The Associated Press. Since October 7, 2023, Israel and Iran have been engaged in conflict due to Iran’s hostile missile launches towards Israel. Hamas targeted the Iseral… Continue Reading
This book argues that people should only act on values they have power over and seek meaning through what they consider important. According to the book, ‘poor values’ are those that a person cannot control, like popularity. Mark Manson also provides… Continue Reading
It’s simple to fall in love with the idea of wanting everything in a society when all there is is accessible media and authority with happy and fulfilled lives. Everyone has experienced instances where they get sucked into browsing through… Continue Reading