research

A Communications Strategy You Want

Shelby McAfee

My brand is built on authenticity and determination, setting me apart in a competitive PR landscape. I am not just selling myself—I am positioning myself to outshine my peers through ambition and a relentless drive for success.

Photo: Pintrest

Visually, I embody a polished, modern aesthetic with a bold yet refined touch. My visual language reflects clean typography, striking yet sophisticated colors, and unique layouts that reinforce confidence, professionalism, and innovation.

A balance of typography and imagery is crucial to my brand. My typography displays clarity, modernity, and strength, while my imagery conveys collaboration, strategic thinking, and attention to detail. Every element is carefully designed to showcase my personality and expertise.

I aim to include trust, credibility, and forward-thinking strategy, ensuring that hiring managers see me as a PR professional who delivers results while staying true to my authentic self.

With my competitors being fellow PR students, I differentiate myself by taking a strategic and intentional approach. I don’t just follow industry trends—I analyze what others are doing and identify the gaps they overlook. By filling these gaps, I position myself as a unique and indispensable asset in the PR industry.

Photo: Pintrest

Through my competitive analysis of my classmates, I’ve noticed that some are bold risk-takers, others emphasize diversity and inclusivity, and many have more experience than I do. While I admire their strengths, I know I can fill the gaps they leave behind.

I’m not just a risk-taker—I’m a strategic one. I carefully analyze situations, ensuring that every move I make leads to real, measurable results. I don’t just acknowledge diversity—I create it into meaningful, inclusive storytelling that connects brands with a wider audience in an authentic way. And while some may have more experience, that doesn’t count me out. Experience can sometimes mean being stuck in traditional ways, while I bring a fresh, adaptable approach that keeps brands ahead of the curve.

I am your next hire.

Shelby McAfee

In the fast-paced world of Public Relations, standing out is not just an advantage—it’s a necessity. As I step into this competitive industry, I am not just another candidate; I am a brand, a force of determination, and a storyteller with a mission.

My Mission: Making an Impact with Authenticity

My mission is simple yet powerful—to communicate with authenticity, build meaningful connections, and create strategic narratives that leave a lasting impact. I strive to bring fresh perspectives to PR campaigns, ensuring that every story told resonates with its audience in a way that is both engaging and genuine. Through my work, I aim to elevate brands, foster trust, and drive success in an ever-evolving digital landscape.

My Competitors: The Rising PR Talent

In this journey, my main competitors are my fellow classmates—ambitious, talented, and equally determined to secure a spot in the industry. However, competition is not just about standing apart; it’s about learning, growing, and continuously refining my skills to bring something unique to the table. What sets me apart is my relentless drive, strategic mindset, and ability to turn challenges into opportunities.

Photo edit by Shelby McAfee

My Core Values: The Foundation of My Brand

At the heart of my personal brand are two key values: respect and honesty. These principles guide every interaction, campaign, and decision I make. I believe that trust is the foundation of any successful PR strategy, and by upholding integrity in my work, I ensure that my clients, colleagues, and audiences always receive transparent and ethical communication.

Looking Ahead

As I continue to build my career in PR, I am committed to evolving, adapting, and pushing boundaries. I understand that success in this industry is not just about creativity; it’s about strategy, persistence, and the ability to navigate the ever-changing media landscape.

I am ready to bring my passion for storytelling, my unwavering determination, and my core values into the professional world. With a strong personal brand and a clear mission, I am prepared to make my mark in Public Relations.